| Listen up retards. Do you happen to feel regret because you always think “ohhh if I yoloed my savings on TSLA/AMD/NVDA 🚀 leaps years ago I could be rich by now!!!” Well if you didn't know already, it doesn’t really matter what happened in the past. Hindsight will always be 20/20. You shouldn’t be harsh on yourself on your past self that your past self wasn’t retarded enough to yolo their savings into AMD/TSLA/.... Your past self doesn’t have the same knowledge that your current self has. It’s fine. If you judged those stocks with the best DD you could do at the time and didn’t think they were worth it, then you did a good job. If you always think about what you could/should have done in the past, then you don't have the right attitude to play the stock market casino imho. The single most important thing is to be able to look ahead. There are always plenty of opportunities around. There are thousands of rockets that are still on earth right now. Some may depart this year, others will stay a little longer on earth. The true strength lies in being able to identify those rockets with the knowledge you have right now. And if you still miss most rockets that will take-off this year that's fine, maybe you'll learn, get better and you'll do better next year. Now, what if I told you there’s a big rocket that’s parked right right here on earth and it has decent chance for take-off this year? Maybe it won't quite reach the moon this year yet, but hey leaving the exosphere should already be a cool milestone. It has rock-solid fundamentals and will see lots of growth in the following years/decade. It’s a company that has the fundamental technology to power all the computer vision tech, which is bound to boom this decade. The company we’re talking about is of course Sony, and it is extremely undervalued right now. Its P/E is only 14. They have a P/S of 1.65, a PEG of 0.92 (< 2 is already somewhat exceptional for a company/conglomerate of Sony’s size, under 1 is a steal) Much lower than all of its same-sector peers. This indicates significant undervaluation. Next up Sony has a P/CF 13.2, ROE of 20% (S&P 500 average is 14% which would already be considered pretty good. 20% ROE is excellent), PEGY of 0.89, P/B of 2.65 and finally Sony has $41.6B in cash on hand. This makes Sony one of the cheapest tech/entertainment/EV/semiconductor growth stocks you will find on the market. (ROE of 20% + PEGY of 0.89 + PEG of 0.92 means this company is a growth stock based on the numbers alone, but we’ll dig into the actual company and overall outlook in a moment) I challenge all retards to find a company with similar benchmarks in one of the mentioned sectors, seriously. Quite frankly doing this DD honestly blew my mind. I kept looking everywhere for reasons why the company could be so undervalued and why they may struggle in the future. Very important to look at all the challenges the company faces to make sure I’m not just doing confirmation bias DD. But all I could find was the opposite. After several weeks and months of working on this DD, I can only conclude that it is overall a very solid company for a bargain price. The new CEO is taking the company in a great direction imho and I'm begin to think he could be Sony's Satya Nadella. So if you want some easy tendies, maybe consider $SNE while it is still cheap, I’d say. For the autists out there who care about analyst ratings, SONY ($SNE) currently has 18 BUY ratings, 2 OVERWEIGHT, 4 HOLD and 0 SELL. ( = analyst consensus is a STRONG BUY). Very little analysts cover this stock compared to other entertainment/tech companies, so this adds to my assertion that the stock is very much under the radar. Which means you have time to get in before it gets noticed by the larger investing world and before it starts to get a more fair valuation (P/E of around 30 would be more fair for this company I think, but still cheaper than many same sector peers). But, anyway the few analysts who do happen to cover this company are basically all saying it’s an instant-buy at its current price. Most boomer investors still think big Japanese tech companies are dinosaurs that have long been surpassed by China, South Korea and Apple etc ages ago. Young boomers may think Sony = PlayStation and that it's it. But the truth is that PlayStation, while very important (about 24% of Sony's total revenue last year), is a part of a larger story. Lots of investors in general associate Sony with the passé Japanese electronics companies from the 80’s and the 90’s. Just like a lot people may think BlackBerry is a struggling phone company. While Sony may not be the powerhouse in consumer electronics it was in the 80’s and the 90’s, in a lot of ways they are more relevant than ever before. Despite being a well-known brand and being known as the company behind PlayStation, for some reason its stock still seems to be under the radar among both retail and institutional investors. And boy, are they mind-blowingly undervalued. Even if a big part of its business would collapse tomorrow, they would still be slightly undervalued. And I am about to tell you why. (& btw compared to Japanese tech/entertainment stocks $SNE is still super cheap (Canon, Nikon, Toshiba, Sharp, Panasonic, Square Enix, Capcom, Nintendo, Fujitsu all have P/E ratios ranging from 18 to 77 and none of them have the combination of global clout, fundamentals & growth prospects that Sony has)) 2021 Sony as a corparation is not the fucking Sony from 2005-2015’s, just like BlackBerry in 2021 is not the fucking Blackberry from 2012. Just like Garmin in 2021 is not Garmin from 2011. Just like AMD in 2021 is not AMD from 2012. No, in 2021, Sony is the global leader in imaging technology and people do not fucking realize it. Sony has 50% marketshare in the CMOS image sensor market. There’s a very good chance the smartphone in your pocket has Sony image sensors (unless it’s a Samsung phone). Sony image sensors are powering a big part of today's vision/camera technology. And they will power even more of tomorrow's computer vision tech. In 2021, Sony is a behemoth in video games, music, anime, movies and TV show production. Sony is present in every segment of entertainment. Sony’s entertainment branches have been doing great business over the past 5 years, especially music and PlayStation. Additionally, Sony Pictures has completely turned around. In 2021, Sony is the world’s biggest music publisher (and second biggest music company overall). Music streaming has been a boon for Sony Music and will continue to be. In 2021, Sony is among the biggest mobile gaming companies in the world (yes, you read that right). And it’s mainly thanks to one game (Fate/Grand Order) that nets them over $1B revenue each year. One of the biggest mobile gaming companies + arguably biggest gaming brand in the world (PlayStation). In 2021, Sony is an EV company. They surprised the world when they revealed their “Vision-S” at CES 2020. At the reception was fantastic. It is seriously one of the best looking EV’s. They already sell sensors to Toyota. Sony will most like sell the Vision-S's tech to other car manufacturers (sensors for driving assistence / autonomous driving, LiDAR tech, infotainment system). 40 sensors in the Sony Vision-S Considering the overwhelmingly good reception of the Vision-S so far, I suspect the Vision-S could be another catalyst that will put Sony as a company on the radar of investors and consumers. We've seen insane investment hype for anything even remotely related to EV over the past year. We've seen a company that barely had a few EV design concepts (oh wait, they had a gravity-powered truck though) even get a $30B market cap at some point lmao. But somehow a profitable company ($SNE) that has an EV that you can actually drive, doesn't even have a fair valuation? In 2020’s Sony’s brand value is at their highest point since 12 years. In 2021, it is projected to be a its highest point since 2001 assuming same growth as average yearly growth from 2015 to 2020. Keep in mind brand valuation is a bit bullshitty as there’s no standardization to compare brands from different sectors, let alone non-consumer-facing brands with consumer-facing brands. But one thing we can note is that Sony both as B2C brand and as a B2B company is on a big upwards trend. https://interbrand.com/best-global-brands/sony/ https://careers.uw.edu/blog/2020/03/17/these-are-the-10-biggest-video-game-companies-in-north-america-shared-article-from-zippia/ In 2021, Sony is an entertainment behemoth. They have grown their entertainment branches by a huge amount over the past 5 to 10 years (they made some big acquisitions in the music space especially and they’re now also all-in in anime). I don’t think people realize how big Sony is as an entertainment company. I dug up the numbers and as of Q3 2020, PlayStation is the second biggest video game company in the world (Tencent is #1) in revenue (I suspect Sony might dethrone Tencent after Sony’s FY Q3 2020 is released). But Sony already comes very close to Tencent especially if you add Fate/Grand Order (which is under Sony Music and not under PlayStation) under PlayStation. There’s no single other company that has this unique combination of a dominant/important position in all entertainment segments. (video games + music + movies + TV series + anime + TV networks). I guess Tencent maybe? In 2021, Sony has amazing momentum in the camera space. If you’re familiar with the enthusiast photography space, you should know this. Basically, the market is slowly shifting from SLR to mirrorless cameras. This is because mirrorless cameras tend to smallelighter, have faster AF, better low light performance, better battery life and better video performance. Sony is the company that has been specializing in the development for mirrorless cameras for over a decade while Canon’s bread and butter has always been SLR cameras. Sony is in the lead when it comes to mirrorless cameras and that’s where the market is shifting towards. Because the advantages of mirrorless have become more and more apparent and Sony’s cameras have become technically superior, Sony has gained quite a bit of market share over Canon and Nikon in the last few years. In 2019, Sony overtook Nikon as the #2 camera manufacturer. Sony is in an upwards trend here. (they have the ambition to become the world’s #1 camera brand) Sony also has very good marketing for their cameras. (Sony has a lot of YouTubers / influencers / brand ambassadors for their cameras despite being a smaller brand than Canon) (just search on YouTube and/or Google “switching to Sony from Canon” just to give you an idea that they do have amazing brand momentum in the camera space. You won’t get as many hits for the opposite) A huge portion of Sony’s profit comes from image sensors in addition to music and video games. This is in addition to their highly profitable financial holdings division & their more moderately profitable electronics division. Sony’s electronics division, unlike other Japanese brands, has shown great resilience against the very strong competition from China & South Korea. They have been able to maintain their position in the audio space and as of 2020 are still the global market leader in high-end TV’s (a position they have been holding for decades) and it seems they will continue to be able to maintain that. But seriously this company is dirt-cheap compared to any of its peers in any segment and there’s various huge growth prospects for Sony: - CMOS image sensors & Sony’s overall imaging prowess will boom due to increased demand from automotive sector, security & surveillance industry, manufacturing industry, medical sector and finally from the aerospace & defence industry. On the longer term, image sensors will continue to boom due to increased demand for computer vision & AI + robotics. And for consumer electronics demand will remain very high obviously.
- Sony is aiming for 60% market share in the CMOS image sensor market by 2026. Biggest threat here is Samsung here who have recently started to aggressively invest in image sensors and are challenging Sony. Sony has technological lead + higher production capacity (and Sony will soon open a new plant in Nagasaki), so Sony should be able to hold off Samsung.
- The iPhone 12 Pro has 3 cameras + a lidar sensor. Apple now buys 3 image sensors (from Sony) + LiDAR sensor (from Sony) per iPhone 12 Pro they manufacture. Remember the iPhone X and iPhone XS? That one had “only” 2 rear cameras (with image sensos from Sony of course). Basically, Sony will be selling exponentially more image sensors as more smartphones get equipped with more and more cameras.
- Now think about how many image sensors Sony can sell to Apple if the iPhone 13 will have 5 cameras + LiDAR sensor (I mean the number of cameras on smartphones certainly won’t decrease)
- Gaming (PS5 hype, PSN game sales are booming, add-on content is booming, PS+ subscribers count is booming and finally PSNow & first-party games sales are trending upwards as well). Very consistent year-on-year profit & revenue growth here. They have a history of beating earnings expectations here. The number of PS+ subscribers went from 4M to 48M in just 6-7 years. Investors love to hype up recurring revenue and subscription services such as Disney+ and Netflix. Let’s apply the same logic to PS+? PS+ already has more subscribers than HBO Max in the USA.
- PlayStation (video games in general) has not even scratched the fucking surface. Most people who play video games now are millennials and kids. Do you think those millennials will stop playing video games when they grow older? No, of course not. Boomers today also still watch movies and TV. Those millennials have kids and those kids are now also playing video games. The kids of those kids will also play video games etc. Basically the total addressable audience for video games will by HUGE by the end of the decade (and the decades after that) because video games will have penetrated all age ranges of the population. Gaming is the fastest growing segment of the whole entertainment business. By a large margin. PlayStation is obviously in a great position here as you can guess from the PS5 hype, but more importantly imho, the growth of PS+ subscribers (currently a bit under 50 million) and PSN users (>100 million MAU) over the past 5 years shows that PlayStation is primed to profit from the audience growth.
- On top of that you have huge video game growth in the China where Sony & PlayStation is already much better established than Xbox (but still super small compared to mobile games and PC gaming in China). Within the console market, Xbox only competes with PlayStation in North America. In the rest of the world, PlayStation has an enormous lead over Xbox. Xbox is simply a lesser known and lesser desirable brand in the rest of the world
- Anime streaming (basically they have a monopoly already + vertical integration, it might still be somewhat niche right now, but it will be big within 5 years. Acquiring Crunchyroll was a very good move)
- Music streaming (no, they don’t have a music streaming service, but as music streaming grows, Sony Music also gets a piece of the growing pie through licensing/royalties, and they also still have a little 2.8% stake in Spotify)
- Apple, Amazon, Netflix, AT&T and Disney are currently battling it out in the streaming wars. When there’s a war you have little chances of winning, you shouldn’t be the one waging the war. You should be the one selling the ammo. Basically Sony Pictures (tv shows + movies) is in that position. Sony Pictures can negotiate good prices for their content because Apple, Amazon, Netflix, AT&T are thirsty for content and they all want their own exclusive content. Sony Pictures does not need to prop up their own streaming service just like Sony Music doesn’t need their own music streaming service when they can just license out their content and turn a profit. There will always be demand for TV & movies content, so Sony Pictures is well positioned is as an independent content provider. And while Apple, Amazon, Netflix, AT&T and Disney are battling it out on the forefront, Sony is quietly building their anime empire in the background. Genius business move from Sony here, seriously. They now have anime production & distribution.
- Netflix has 200M subscribers and they currently have a 250M market cap. Think about what Sony will have in 5 years? >30M Crunchyroll subscribers (assuming all anime will be consolidated into Crunhyroll) & >100M PS+ & PSNow subscribers? Anime and gaming is growing faster than movies and TV shows. (9% CAGR for anime, 12% CAGR for gaming vs. 5% CAGR for the whole movies & TV show entertainment segment which includes PVOD, SVOD, box office, TV etc etc). And gaming as a whole is MUCH bigger than SVOD streaming. Netflix gets 99% of their revenue & profit through subscriptions. For the whole Sony Group Corporation, their subscription services (games + anime) it’s currently only 4.5% of their total revenue. And somehow Sony currently has a meagre $128B market cap?
- PlayStation alone is bigger than Netflix in terms of operating profit. PlayStation has a MUCH higher profit margin than Netflix. For Q3 2020 Netflix posted $790M operating profit and PlayStation posted $988M operating profit. Revenue was was $6.44B for Netflix vs. $4.77B for PlayStation. (and btw Sony’s mobile gaming revenue (~$1B / year) is under Sony Music, it is not even in those PlayStation numbers!!!)
- Think about it. PlayStation alone posts bigger operating profit than Netflix (yes revenue is bit smaller, but it’s the operating profit that matters most). And gaming is growing faster than movies. And PlayStation is about 24% of Sony’s total revenue. And yet Netflix has a market cap that is equal to the double of Sony's market cap? Basically If you apply Netflix’ valuation to PlayStation then PlayStation alone should have a bigger market cap than Netflix' market cap.
PS+ growth and software digital ratio growth - Sony Vision-S & autonomous driving tech (selling sensors + infotainment system to other car manufacturers). Sony surprised everyone when they revealed their Sony Vision-S electric vehicle last year at CES 2020 (in-house design and made in cooperation with Magna Steyr). And it’s currently being tested on public roads. Over the past year we have seen absurdly big investment hype into anything even remotely related to EV’s (including a few questionable companies). We’ve even seen an EV company with a gravity-powered truck get a $30B market cap in June last year. Meanwhile Sony, out of nowhere, revealed what is arguably (subjectively) one of the best looking EV’s. It got very positive reception at CES 2020. An EV that you can actually drive. But somehow their stock is still dirt-cheap based on their current fundamentals alone? Yet some companies that had pretty much nothing but some EV design concepts got insane valuations purely due to hype?
- LTE chips for IoT & Industry 4.0 (Altair Semiconductors)
- Cross-media IP (The Last of Us show on HBO, Uncharted movie etc). Huge unrealized potential synergy here (it’s about to change). We have seen that it can turn out super well when you look at The Witcher, Sonic the Hedgehog and Detective Pikachu. When The Witcher released on Netflix, sales of The Witcher 3 significantly increased again. Imagine the same thing, but with Sony IP’s. Sony Pictures is currently working on 7 video game IP based TV shows and 3 movies. We know The Last of Us tv series is currently in production for HBO. And then the Uncharted is currently in post-production and scheduled to be released in July this year currently. If Uncharted turns out to be successful, it will mark a big, new milestone for Sony as an entertainment company imho.
- Aniplex (Sony Music Entertainment Japan subsidiary for anime production, distribution & mobile games) had a fantastic year in 2020. (more on this later) There is a lot of room for mobile games growth with Aniplex. Thanks to Aniplex, Sony might beat their earnings forecast.
- Drones. DJI just got put on Entity List in USA and Sony started developing drones for prosumer / professional a few years ago. Big opportunity for Sony here to take a bit from DJI’s dominance. It only makes sense for Sony to enter the drone market targeting the professional & prosumer video market, considering Sony’s established position in the professional audio/video/photography space
- Currently Sony also has several ventures & investments in AI & robotics
- Over the past decade, Sony has also carefully expanded into medical equipment tech & biotechnology. Worth noting that Sony also has an important 33% stake in M3 inc (a medical services through-the-internet company with a market cap of $65.5B) (= just their stake in M3 Inc is worth $22B alone, remember Sony, with their large, diversified revenue streams & assets only has a market cap of $128B?)
- Sony Pictures has a great upcoming movie slate (MCU Spider-Man, Uncharted, Ghostbusters: Afterlife, Venom 2, Morbius, Spider-Verse sequel, Hotel Transylvania 4, Peter Rabbit 2, Vivo, The Nightingale). They will profit from the theatre reopening and covid recovery. They may even become more favourable among movie theatre chains because they won’t release their movies on the same day on streaming services like Warner (and yeah movie theatres are here to stay, at least for a while imho)
- All the above comes on top of established, mature markets (Financial Holdings & Electronic Products)
- Oh yeah, btw though TV’s are a cyclical and mature market and are not that important for Sony Group Corporation’s bottomline*, Sony TV’s will continue to do well for the following successive years: o 2020: continued pandemic boost
- 2020-2021: PS5 / Xbox Series X/S
- 2021 Summer Olympics (tv sales ALWAYS spike during the olympics) (& the effect is more pronounced for high-end TV’s, = good for Sony because Sony’s market share is concentrated in the high-end range (they are market leader in the high-end range)
- 2022 FIFA world cup (exact same thing as for the olympics)
- You could say it’s already priced in, but the stock is already ridiculously undervalued so idk…
You would think this company somehow has a bad outlook, but that could not be further from the true, let me explain and go over some of the different divisions and explain why they will moon: Sony Entertainment While Netflix, Disney, AT&T, Amazon, and Apple are waging the great streaming war, Sony has been quietly building its anime streaming empire over the past years. - Sony recently acquired Crunchyroll for $1.175B (it is a great deal for Sony imho and will immediately be more valuable under Sony. Considering the growing appetite for anime I honestly do not even understand why AT&T sold it, they could have integrated it with their other streaming service (HBO Max) but ok)
- With Crunchyroll Sony now has the following anime empire:
- Aniplex (anime production & distribution, subsidiary of Sony Music Entertainment Japan) F
- Funimation
- Manga Entertainment UK (production, licensing, and distribution, UK)
- Wakanam (licensing and distribution in Europe)
- AnimeLab (licensing and distribution in Australia & New Zealand)
- Crunchyroll (3 million paying subcribers, 90 million registered users and 50 million social media followers)
* Why anime matters: Anime growth “The global size is expected to reach USD 36.26 billion by 2025, registering a CAGR of 8.8% over the forecast period, according to a study conducted by Grand View Research, Inc. Growing popularity and sales of Japanese anime content across the globe apart from Japan is driving the growth” (tl;dr anime 🚀🚀🚀🚀🚀, Sony is all in on anime and they have pretty much no competition) Anime is the fastest growing subsegment of movies/video entertainment worldwide. - Sony also has a partnership with Bilibili for anime distribution in China:
https://www.chinadaily.com.cn/a/201903/26/WS5c990d93a3104842260b2737.html - Bilibili already partnered with Sony Music Entertainment Japan to bring Aniplex’s hugely successful Aniplex’s Fate/Grand Order mobile game in China.
- Sony acquired a 5% stake in Bilibili for $400M in March 2020 (that 5% stake is now already worth $2.33B at Bilibili’s current share price ($BILI) and imho $BILI still has lots of upside potential considering it is the de facto video creation/sharing/viewing à la YouTube/Twitch for GenZ in China)
https://ir.bilibili.com/news-releases/news-release-details/bilibili-announces-equity-investment-sony Sony Music Entertainment Japan Aniplex - Sony Music (mobile games) generated $400M revenue from its mobile games in Q2 FY2020, published through Aniplex (Sony Music Entertainment Japan, “SMEJ”) subsidiary
- They are the publisher of Fate/Grand Order, one of the most profitable mobile video games of the past 5 years (has generated $4B in revenue (!!) by the end of 2019 and is still as popular as ever). Fate/Grand order is the 7th most profitable mobile game in revenue worldwide as of 2020 (!)
Fate/Grand Order #9 game by revenue last year as of Q3 2020 - Aniplex launched Disney: Twisted Wonderland in March this year. In Q3, it was the #10 most downloaded mobile game in Japan. (Aniplex now has two top ten games in Japan)
- Fate/Grand Order was the #2 most tweeted game in 2020 and #3 was Disney: Twisted Wonderland. You can see that Aniplex has two hugely successful mobile games. (we are talking close to $1B of revenue a year here). It is the #2 game in Japan by total revenue from Q1 2016 to Q3 2020 and the #9 game in worldwide revenue from Q1 2020 to Q3 2020.
Aniplex has two very popular mobile games - SMEJ earns about > $1B from mobile games in revenue from mobile games and there is still a lot of future growth potential here considering Japan’s mobile game market grew a whopping 32% yoy from Q3 2019 to Q3 2020.
- Aniplex recently co-distrubuted the movie Demon Slayer: Mugen Train in Japan in October 2020. It became the highest grossing film of all time in Japan with a total gross box office revenue of $380M. In the middle of a pandemic. It still needs to release in South Korea, China and USA where it will most likely do great as well.
Sony Interactive Entertainment (SIE) (Game & Netwerk Services business unit): - We all know 2020 was a huge year for video games with the stay-at-home pandemic boost. The whole video game sector brought in $180B of revenue in 2020, a whopping 20% increase yoy.
- But 2020 will not be just a one-off temporary exceptional year for video games. The video game market has a CAGR of 13% which means it will be worth $291B in 2027. Video games is by far the segment with the highest growth rate in the whole entertainment industry.
US video game market growth (worldwide growth has a 13% CAGR) PlayStation revenue and operating profit growth - PlayStation obviously has a huge piece of this pie and over the past years has seen consistent yoy revenue and profit growth. Think about it, for every FIFA/Call of Duty/Assassin’s Creed sold on PS4/PS5, Sony gets a 30% cut. There have been sold a billion PS4 games so far.
- 5 years ago 20 to 30% of PS4 games were purchased digitally. Flashforward to 2020 and it’s 60-75% and the digital ratio looks set to still increase a bit. This means higher profit margin for game publishers and for Sony at the expense of retailers
- SIE has seen huge success in its first-party games over the past 5 years. Spider-Man, God of War, Horizon: Zero Dawn, The Last of Us Part 2, Uncharted 4, Ghost of Tsushima, Days Gone, Ratchet & Clank have all been huge successes. This is really big and represents a big change compared to the previous generations where Sony never really hit it big as a games publisher even though most of their games were considered quality games.
- SIE is now not only a powerful platform holdeprovider, but also a very successful games publisher with popular IP’s (Uncharted, God of War, The Last of Us, Horizon, Ghost of Tsushima, Ratchet & Clank). This is an enormous asset, because firstly it increases the chances of success for cross-media opportunities (Sony Pictures can make TV shows and movies out of it to expand the popularity of those IP’s even more). And secondly, it is an obvious selling point for PS5. The more popular and bigger their exclusive content, the more they can draw people to their platform/service. This should increases PS5 total marketshare over its competitor.
- The hype for God of War: Ragnarok will be absolutely through the roof. Hype for Horizon: Forbidden West is also very good already (10 million yt views, 273K likes which is very good). Gran Turismo 7 and Ratchet & Clank will also do very well in 2021. (I suspect that GoW oand Horizon might be delayed to 2022)
- PS5 reception has been extremely good. Demand is through the roof as well all know. The only problem is that they cannot quite capitalize on the demand due to lack of supply, but overall, it is a very good thing that demand is very high, and that reception has been very positive. The challenge will primarily supply and production-related for the following 6 months and to be able to maintain brand momentum. Hopefully, they won’t push disappointed/inpatient customers to competitors.
- Considering there’s backwards compatibility from PS4 to PS5, users will want all their PSN content to transition with them as well, so I expect them to lose very little marketshare to Xbox. Also, I do not know if Americans realize it, but Xbox is not nearly as big as PlayStation in the rest of the world as it is in the USA. PlayStation just has global brand power that Xbox just doesn’t have, so Xbox isn’t much of threat at all I’d say. Where I live, in Belgium, In Europe everyone is talking about the PS5, nobody really seems to care about Xbox Series S/X that much. Comparing PlayStation to Xbox in terms of mindshare is like comparing Apple to Motorola (not meant to be a diss to Motorola, I have a Motorola phone myself, just saying that Xbox has significantly less mindshare / brand power in Europe).
- SIE is likely working on PSVR 2, this could be big.
- Sony has a small stake in Epic Games (1.4%) and they have a good business relationship with them, so this might also make them open to release first-party games on Epic Games Store after exclusivity period on PS5.
- Remember the Travis Scott concert in Fortnite? I believe that was one of the reasons why Sony invested in Epic Games. It serves as an example how music can sometimes converge with video games, and this can play to Sony’s strengths.
- PlayStation also has way superior presence in Asia compared to Xbox. Have been expanding into China as well. Another great opportunity for revenue growth.
- PS+ subscribers grew from 5.7 million by the end of 2013 to 46 million by October 30th, 2020. This is an average growth rate of 28% over the past 5 years. Considering most of the growth was early on, it will slow down, but I predict that they will have about 70 million PS+ subscribers by the end of 2023. This is huge and represents a stable, recurring source of income. Investors who keep hyping Netflix/Disney+ will love this, but it seems they have yet to discover $SNE.
- There is a reason why Amazon, Google, Nvidia have been aggressively investing in video games & games streaming. They know the business is huge and is about to get even bigger. But considering the established, loyal PlayStation userbase, the established global brand of PlayStation and the exclusive games, PlayStation should be able to easily standoff competition from Amazon, Google and Nvidia (GeForce Now) in the next few years. So far, Amazon’s venture into game development, publishing & streaming has completely failed. Stadia and GeForceNow seem to have a bit more success, but still relatively niche. Therefore, I think PlayStation is well-positioned to remain one of the leaders in the industry for the following decade.
I'll get to the other divisions later, I figured this is a good first step. But so far the tl;dr Image sensors: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 IoT/Industry 4.0 chipsets: 🚀🚀🚀🚀🚀🚀🚀 PS5/PSN/PS+: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 Online medical services (M3 inc.): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 Anime: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 Fate/Grand Order: 🚀🚀🚀🚀🚀 Demon Slayer: Mugen Train 🚀🚀🚀🚀🚀 Sony Music / music streaming (the performance of Sony Music’s in Sony’s business is seriously understated. The numbers speak for themselves): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 Sony Electronics 🚀 Sony Financial Holdings (very stable & profitable business, even managed to grow slightly during pandemic when most insurance companies performed more poorly): 🚀🚀🚀 Still have to cover Sony Pictures, but their upcoming movie slate looks pretty good honestly (Spider-Man sequel, Venom: Let There Be Darkness, Ghostbusters: Afterlife, Uncharted, Morbius, Hotel Transylvania 4 so that's worth one rocket as well imho 🚀 tl;dr of tl;dr: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 Disclaimer: I am not a financial advisor. I am an idiot that's trying to understand why $SNE stock is so cheap. Positions: SNE 105C 21st January 22 submitted by Audacimmus to wallstreetbets [link] [comments] |
The salvo of coilgun shells smashes into the complex of bunkers on the opposite riverbank, sending a spray of charred dirt, sandbags, and timber flying into the air. A sloped bastion caves in, burying the rifle pits at its base. One leg of a watchtower is blasted away and the whole thing sways drunkenly before twisting and collapsing across the trenches, the flagpole on its roof somehow landing upright and leaving the enemy's blue-and-gold standard waving in the debris-laden breeze.
The Human artillerymen beside me let out a cheer and jump up and down, slapping each other's outstretched hands.
The army of Humans watching from beyond the battery all jump around and cheer, too, their yells loud even compared to a half-dozen high explosive shells.
And... so do the Human gunners on the hillside across the river, and the army behind them. They all cheer and applaud. Even though they are, in fact, the enemy whose defenses are getting blasted into pieces the size of a poet's paycheck by the aforementioned coilguns. So... I cheer my lovely green head off right along with them, because things are exploding and stuff is burning and apparently the Humans on this planet just generally approve of that sort of thing.
My name is Solontha reValthinna, and I'm the Felra who goes to the places nobody else wants to and learns about them the hard way so you can learn about them the easy way. That's my angle as an author, and that's why I'm the Pretty Idiot.
----
"Solontha, darling, I've got just the destination for your next
Pretty Idiot's Guide!"
My business agent only sounds that chirpy when she's found some new way to try to get me killed. I'd like to think it's because the more trouble I get into, the better the resulting books turn out. That, or she still hasn't forgiven me for that topless dance I did at the Publishers' Guild dinner party she took me to. In my defense,
they provided the liquor.
I just happened to drink a lot of it.
Also in my defense, my topless dancing is
godlike.
"Not back to the Tarq Imperium, I hope? They said they'd shoot me if they ever caught me inside their borders again."
My agent clucked at me. "They said no such thing. They just heavily implied it. And that was only because you wrote that they were a bunch of pointlessly brutal totalitarian fuckwads."
I snorted. "That's right. And it was the 'fuckwad' part that they objected to."
"Nobody likes being called a fuckwad, Solontha. Fuckwads least of all. But, no, I'm thinking we send you to write about a Human planet this time."
Humans? Interesting... The few I've known, I've mostly liked. Well, I don't
hate them, anyway. And they look kind of like us Felra, at least a little bit. If you took a Felra and eliminated everything behind her forelegs -- and kept her from dying from lack of some important organs, obviously -- you would have something that still doesn't look particularly like a Human. So, dye her green skin an earthier color, replace her beautiful tresses of feathery-branching
tvan with coarser, single-stranded
hair, remove one pair of breasts, and take a digit from each hand. She still doesn't look quite Human. Make her face a bit rounder and flatter, thicken her bone structure, and Congratulations! You've surgically converted a Felra into something that could possibly maybe pass for a Human in really poor lighting. Also, you're a sick fuck for doing such a thing.
Point being, Humans are sufficiently similar enough to us that they can be cute, in a goofy bipedal sort of way. And immersing yourself in an alien culture can be more rewarding if you can also immerse yourself in some attractive alien nookie along the way. Any aspiring travel writers who are reading this can consider that a pro-tip from the Pretty Idiot.
"So, any particular Human world? Somewhere with casinos, maybe? Or some place run by the Church of Giving Money, Liquor, and Carnal Pleasure to Sexy Alien Visitors?"
That last bit caught my agent off-guard. "Is that an actual religion?"
"If it was, do you think I'd still be working?"
"Of course you would. You love travel, trouble, and remunerated smart-assery too much to just quit." Ah, I'm such a lucky Felra. Most agents charge extra for that kind of quality banter. "The place I've got in mind for you is Rugen, a frontier-level colony world well off the outer fringe of the Arm."
"The tail-tip of nowhere, in other words. And what's the attraction for a Pretty Idiot to play tourist there? Societal collapse? Rampaging Felra-eating predators? Pandemic-level clown outbreak?"
"How about the longest-running ongoing war in the Known Galaxy? Two hundred eighty-seven common years and no end in sight."
Yow. I'm passingly familiar with war, having wandered through five or six of varying size and awfulness while sightseeing -- and writing about said sightseeing -- and three centuries is a
lot of war, especially confined to one planet. I could only imagine how that could twist and scar a world and its people. The devastation. The tragedy of wasted lives and resources. The sheer dysfunctionality of societies raised for generation after generation on bitter vengeance and the never-ending march towards victory and a peace they can no longer even properly conceptualize. A world of bloodlust, paranoia, and the threat of sudden brutal death staining every moment of every day. Why, the possibilities for misery were endless.
It sounded
perfect for a vacation getaway.
----
I took regular commercial liners as far as Thielbarra, but had to buy passage from there to Rugen on an independent freighter that was slightly more reputable than a spaceport prostitute, just not as hygienic. There were only three other passengers headed to my destination, including a Kreevin botanical researcher who ignored everybody and a not-very-sober Zharg who worked for one of the big interstellar communications providers and who must have fucked up his job
just badly enough to get sent to an isolated hole-in-the-void posting, but not quite badly enough to be fired. I ended up sharing a cabin with the only other quadruped, an adorably optimistic Iraitrian missionary who was going to Rugen to set up a temple to the Harmonious Gods and try to get a congregation going.
Being the cynical agnostic wretch that I am, I just
had to ask how much demand she thought there would be for a doctrine of cooperative religious pacifism in the middle of a war zone.
"You offer food to the starving, not to those with bellies already full," she told me. "Our beliefs are meant to be applied in the world, not just agreed with in the temple."
And did she expect to end the war all by herself?
"I hope to make a difference to someone. Whether it's by teaching the Way, by being an example, or just by offering a person who needs it a roof, a meal, and a sympathetic ear. If even one person considers their life to be better for having known me, my mission will be worthwhile."
Damn. I had been entertaining myself with the idea of flirting mercilessly with her for the whole trip, but all that
earnestness. All that simple, undeniable
goodness. Even my cynicism and libido combined couldn't look that in the face.
So I flirted with the ship's captain, instead. Not that there was any real challenge in it, as despite Felra not being four-armed lizard people, Jixavan males are completely enamored of our tails, which are both more voluptuous and generally more exposed than those of their own females. Pro-tip from the Pretty Idiot: if you're a Felra and need to manipulate a Jixavan guy, buy one of those tail-stockings their women wear. Even the biggest ones will be too tight and short for you, so cut a bunch of slashes in it and pull it as far up your tail as it will go. Then wear a skirt short enough to expose the top hem of the tail-stocking and enjoy your newfound powers of persuasion. I ended up getting twenty percent off my fare and three marriage proposals.
Captain Akothin had made a few runs to Rugen before, so I was able to ask him some questions about the place. If you've never read one of my
Pretty Idiot's Guides before, part of my schtick, if you will, is lack of prior research regarding the places I go. My self-imposed limitation is that I can only obtain information by seeing for myself or asking someone with firsthand experience. No encyclopedias or hyperweb research. That media stuff is, at best, quarter-truths and agenda-driven grazershit, anyway. By going into a place without 'knowledge' of it, I go with fewer preconceptions. That's the 'Idiot' part of the title. The 'Pretty' part is because I am. And if you have to face life as an idiot, it really does help to be a pretty one.
The good captain had never actually made planetfall on Rugen, always conducting business from orbit. Sensible. Boring, but sensible. I therefore confined my inquiries to spacers' matters. Like, were we going to have any issues with pirates or paramilitaries on our way in-system?
"No pirates. Not enough shipping in or out for those guys to make a living raiding it and too far from any active lanes to make a useful base. Pirates operating across star systems have to really watch their fuel expenditures." Captain Akothin then proceeded to give a suspiciously well-considered dissertation on how to turn a profit in space piracy, which I will not share here but have filed away for future reference should too many of my books bomb on the market. And as for paramilitary ships affiliated with the warring factions? "I've never seen any."
What about orbital defenses? Would there be minefields to be tensely navigated? Would we be subject to stop-and-search by military patrol craft? "Rugen's a
frontier-level system." The captain looked at me like I was a moron, albeit a moron with an incredibly sexy and distracting tail. "There ain't even a transshipment station, just a few cheapo weather and comm satellites. I just put the ship in a parking orbit and they send shuttles up. But it's not like the shipments are ever so big you'd need an orbital dock anyway, and shuttles are fine for passengers. Of course, that also means no orbital repair yard and no fuel depot, but that's not much worry since Rugen is just a long detour off our Thielbarra-to-Rialto route and I always do a refuel and refit at Thielbarra for safety's sake and, um, will you marry me?"
----
The shuttle ride down was as uneventful as such things generally are and afforded a chance to take in the view of Rugen from medium-high orbit. It was not a particularly exciting planet seen from 18,000 miles above its equator -- under the sparse clouds, some smallish seas, broad smears of iron-red in the right places to be deserts, accented by patches and streamers of an odd green that was almost an indecisive blue, and some blink-and-you'd-miss-them polar caps. But the thing is, it doesn't make a damn bit of difference how many planets you've seen out the porthole, or how much of an undifferentiated dirtball the one below you is.
There is no such thing as 'ordinary' when it comes to the sight of a whole damn world suspended in space right in front of you. It's a moment of magic, every single time, and anybody who says otherwise is lying, or is a soulless shithead. Or, since those aren't mutually exclusive, they could be both, like a corporate journalist or a Rybathi.
I used the flight time to mentally review what firsthand knowledge of Humans I possessed. Pro-tip-slash-caveat: members of a species often behave very differently in their own polities than they do in foreign or more cosmopolitan settings. Expatriates or visitors to your world are typically trying to get along in your society and tend to adjust their behavior accordingly. Their behavior when
they are in the majority and
they get to decide what's normal may be radically different. That said, there were a few truths I felt comfortable in ascribing to Humans in general based on experience.
For starters, sexual dimorphism. Humans born biologically male or female remain that sex, unless medically altered. Females are usually smaller and are the ones with slightly inadequate breasts. Males tend to be bigger, stronger, and coarser-looking and, like most mammaloid males, have
completely inadequate breasts. This dimorphism leads to the most basic social structures being built around male-female pairings and their offspring -- family -- rather than the looser pack-based structure of Felra. These family structures appear to have a relationship similar to, though vastly more complicated than, the Felra mother-daughter bond. Basically, if you wrong a Human, you may face retribution not just from her, but from her entire bloodline. Except sometimes you won't, because, like I said, complicated.
Second, though many Galactics tend to use the terms 'Human' and 'Terran' as synonyms, Humans emphatically
do not. Among Humans, the word 'Terran' refers specifically to an inhabitant of the Terran Commonwealth, the oldest, largest, and apparently most detested Human stellar nation. Humans who are not Commonwealth natives tend to have negative reactions to being called 'Terrans'. In this context, the term 'negative reactions' seems to cover a range from 'cold and profane verbal correction' to 'assault with a power-nailer'. Maybe this trip would offer a chance to find out why that might be? I'd also been told that actual Terrans react poorly to being called 'Human', though I've never met any Commonwealth Terrans and can't say for sure if that's true.
Third, Humans tend to be territorial, and therefore possessive. They have a strong impulse to guard things they have laid claim to. Don't try to make use of anything a Human regards as their own without asking permission first, even if you intend to give it right back. This impulse extends quite strongly to their romantic or sexual partners as well and attempting to bed, or even flirt with, a Human who has been claimed by another will tend to be met with hostility. You could try asking for permission, I guess, but that just seems to lead to
socially awkward hostility. And if you don't know why socially awkward hostility is worse than the regular kind, then obviously you've never been in a fistfight with a drunken Dahu who was sporting a clingy wet kilt and a massive erection.
next
****
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